YouTube marketing, and video marketing in general has exploded in popularity over the past few years due to the increased availability of broadband-quality mobile networks and the release of smartphones and tablets with HD screens.
Today, YouTube reaches more consumers between the ages of 18 and 49 than any cable network in the United States, and ranks as the second most popular search engine on the internet behind parent company Alphabet’s Google search engine.
YouTube users are extremely active and engaged. Collectively, they watch more than 4 billion videos per day, and individually they spend an average of 40 minutes on YouTube during each viewing session.
The combined meteoric rise of video content and YouTube’s dominance has turned YouTube into one of the top three digital marketing channels in the world.
Youtube’s emergence as a major marketing platform, and we’ve had the pleasure of driving highly successful Youtube marketing strategies for clients in several industries. Our team of video producers, writers, and marketing strategists are uniquely positioned to help your brand design and deploy a strategy that turns Youtube into a significant business growth driver.
Our Proven Youtube Marketing Approach
Youtube is a powerful marketing platform that, when leveraged strategically, can be turned into a strong source of leads and sales for your business. We combine sound marketing strategy, quality video production, and effective promotion to help our clients achieve the following goals:
i. Increase Brand Awareness
ii. Improve Reputation
iii.Improve brand SEO
iv. Increase marketing qualified leads (MQLs)
v. Increase overall sales
Find an Audience
The first step in a successful Youtube marketing strategy is to create a strong audience definition. We will work with you to figure out what your ideal audience persona(s) looks like. This will include analyzing your current customer base and engagement on your other marketing channels. By defining an audience up front, we ensure that your messages are targeted and effective throughout your Youtube campaigns.
Craft a Message
Flashy graphics and animations aren’t enough to have an impact on Youtube. To succeed, you need a message that resonates with your target audience. We will work with you to identify the topics and themes that are appropriate for your brand’s Youtube marketing strategy.
Focus on the Funnel
Video marketing does you no good if it doesn’t increase your bottom-line growth. we focus on placing your Youtube videos appropriately within your larger marketing funnel, and on driving viewers deeper into that funnel. Whether you sell products online or through your sales team, we can help you convert viewers into paying customers.
To ensure that your Youtube marketing efforts are successful, we propose the following steps:
1: Research & Analysis
Our marketing team will perform a combination of qualitative and quantitative research to lay the foundation for your Youtube marketing strategy. This will include analyzing your current branding, messages, and campaigns, performing user surveys with your customers and target audience, and identifying which stages of your marketing funnel can most benefit from Youtube marketing.
2: Strategy Development
Before we make a single video, we will create a well-documented strategy for your Youtube marketing efforts. This document will serve as the framework for your Youtube strategy, and will address the following:
i. Target Audience
ii. Funnel Position
iii. Desired Actions (CTAs/Conversion Points)
iv. Competitive Pressures
v. Promotion Opportunities
3: Production & Promotion
We will make YouTube SEO, create thumbnails for your videos, prepare descriptions for each piece of content.
Monthly Videos Create – 4
Monthly – set up of 4 contents
Reviews – Per video 500 reviews
The table below outlines the costs for development and deployment of your Youtube marketing strategy. Costs associated with planning and strategy development will be due up front, and monthly costs will be invoiced on the 5th of each month.
If you’re ready to proceed with, simply date and sign this proposal below and we’ll get to work!
|Initial Planning & Strategy Development||$100.00||1||$100.00|
|Up to 4 videos per month||$100.00||4||$400.00|
|Video Marketing and Review Generation||$100.00||$600.00|