Email marketing is a marketing plan that many company owners gravitate towards on account that the practice is straightforward, inexpensive and extremely effective if successful. If you’re looking to refine your overall marketing plan, perhaps it’s time to create an Email Marketing Campaign. Start by determining the objective of your e-mail advertising campaign- What purpose will the sent e-mail convey? Most campaigns contain e-mails that educate their user’s database, announce events, or promote services and products. Decide on a call to action you want the e-mail readers to run and what counts as measurable success metrics for your campaign.
It’s also imperative to know your e-mail contact lists and which lists of individuals you want the e-mail to be sent to. With regards to creating an e-mail advertising campaign, you’ll frequently be required to send bulk e-mails and track them. Email platforms are ill equipped for that, so it’s extremely recommended that you consider choosing and using e-mail marketing service providers like Mail Chimp. Mail Chimp allows you to create and manage e-mail databases, as well as provide you with campaign management services and free to use customizable e-mail templates, thus simplifying your process even further. Using Mail Chimp, create and name your e-mail advertising campaign with something concise that you could identify with the naming of confusing it with some other subsequent e-mail marketing campaigns.
One good recommendation will be to name your campaign with the purpose, followed by the date. You’ll subsequently be capable to view them throughout the Reports Overview page. Following the campaign is created and named; you’ll then be required to create the e-mail that’s to be sent to existing or prospective customers. Email marketing platforms like Mail Chimp usually help by providing customizable templates that users could make adjustments to. Include the logo, address and contact information of your corporation with links to social sites and your company website. The content of your e-mail should be engaging, but short, with a heavy concentrate on either features or benefits which are advantageous to e-mail readers.
The e-mail should also contain a good text to image ratio, balancing out the whole visual aspect. Upon completion, your campaign is now ready to send and test out. Schedule your e-mails and test out the performance of your e-mails based on the open and click rates. Experiment with different times and days to see if it increases effectiveness.