You might be difficult pressed to find a methodology or framework out there that does not include measurement as a key pillar. Why do so many entrepreneurs avoid this measure or say they don’t have sufficient bandwidth to do this measure? Maybe it’s because they don’t know precisely what to measure and once to measure it, or where to start. In e-mail marketing, often you do it since everyone does, but do you know whether it really provides value to your own programs? It’s time to discover. Information gathered through investigation provides you defendable management for your own decisions.
In addition, it allows you to judge the achievement of your e-mail advertising efforts in the context of organizational success, which in many businesses translates into much more funding for your ideas. Assessment is not only a process step you’ll be able to opt to do, it’s a discipline. Running an e-mail advertising audit will allow you to recognize and understand the essential factors influencing the performance of your efforts and make adjustments for enhanced functionality. Auditing allows you to find out what works, and even more important what doesn’t. Knowing these details provides you with the capability to make better selections and establish the value of your e-mail marketing programs. This inquisitive strategy is a learning tool to work with you to realize the importance of your activities and uncover sources of variation. Whether you’ve a hard time understanding data or reading spreadsheets, the great news is e-mail service providers has brought together and deciphering data points easier than ever before.
|Email Marketing Audits – $50 per email campaign to prepare|